Becoming a Target

image by Oliver Whitehead


For Italian scroll

The video compilation Becaming a Target, curated by Myymälä2 with the support of Arts Promotion Center, is screened at Liminality – Betwixt and Between, the 15th Exhibition of Contemporary Art of Cervignano del Friuli.

The exhibition Liminality – Betwixt and Between opens on Saturday 17 October at 6.30 pm at the Music Hall in Cervignano del Friuli with a journey through video, painting, sculpture and installations curated by Eva Comuzzi and Orietta Masin. The exhibition ends 25 October at 20:00. On show are the works of the artists: Matteo Attruia, Antonio Bardino, Elisabetta Calligaro, Fabio Cipolla, Gianni Pasotti, Alfredo Pecile, Tommaso Sandri, Maria Angela Capossela, Barbara Prenka, Enej Gala.

Myymälä2 presents Becoming a Target for the event at the House of Music, the selection of videos include works by the following artists: Roi Vaara, Hannaleena Heiska, Carolin Koss, Oliver Whitehead, Mariam Haji Janahi, Heather Warren-Crow, Miriro Mwandiambira, Nkosilathi Emmanuel Moyo, and Sumugan Sivanesan.

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The Politics of Signaling, Exposing, Labeling and Beyond

Becoming a Target / Diventare un Bersaglio, is a collection of video works curated by Myymälä2. Based on the research of Dr. Timo Tuhkanen, the video compilation presents the works of artists from different generations, paths of life, and nationality. Becoming a target pretends to unfold a perspective on this fragile moment. The project is supported by Arts Promotion Centre Finland.

On the 15th of July 2016 a woman opened her computer, logged into Facebook and started scrolling. The news bombarded her from every side, the previous day in Nice a terror attack had killed 86 and resulted in the injuries of 458 people. She was overwhelmed, she felt something new, something she had never felt before. She called her travel agency and cancelled her holiday to Nice booked for the beginning of August. She logged back into Facebook and told all her friends that she would not be travelling on holiday to Nice. She could not find a valid reason to expose herself to be a passive target of such violence. This real Facebook post is the trigger for the ongoing artistic research and an exhibition idea by Timo Tuhkanen called “Subjectivity Becoming a Target”, in which several artists would examine the multiple facets of what it means to become a target but also what it means to be a “;targeter”. The notion of being a target can be presumed as a condition resultant of the post 9/11 era, in which a collective mediated imagination sees the Islamic terrorism as a threat for western values of democracy, civil freedoms and liberty within a new geopolitics and media ecosystem. Through the artists Tuhkanen started discussion it is possible to see that various themes have already emerged that show how being a target affects society. Works can refer directly to computing and data archiving using automated facial recognition algorithms, resulting in an exhibitionist subculture of face-painting which paradoxically hides their users from that inquisitive software; others show the moment of contact between the targeter and the target; artists are interested in asking what it means to be a target of public institutions? How to protect vulnerable individuals, and how to gather vulnerable voices to bring them to surface and deliver them inside the institutions? artists work with the ways in which trauma is created by targeting individuals and groups; they inquire into how being a target can act to inform social protest by accepting one’s ‘targetness’ and turning it around through pacifism to target the targeter.
The screening pretends to show how eventful and uneventful elements in our daily lives come together to make a person feel targeted, and how that feeling changes the way that person acts. It examines the observation by the artists that there has been a shift in the way people feels about being targets, which is concretely altering the very fabric of society. While asking very difficult questions, the screening expects to propose an arena to debate about the phenomena and mechanism behind the feeling of being a target, and it wishes to trigger possibilities for reflection, revealing how this feeling creates actions and thoughts, but also how it feeds divisive ideologies and helps spread them. The screening wants to bring to light new perspectives to complex questions about the rise of fear, and attempts at generating new bodies of knowledge leading to a clearer picture of what causes disruption in the cohesiveness and harmony of a society.


1. Nkosilathi Emmanuel Moyo (ZW), Becoming a Target.
SD colour, size 16:9, sound stereo, duration 1′:45”, Kwekwe, 2020. A poem about becoming a target, written and performed for this screening.
Nkosilathi Emmanuel Moyo is a human rights defender, writer, poet, and protest musician based in the small mining town of Kwekwe in the Republic of Zimbabwe. He is co-founder and Director of the Zimbabwe Organization for Youth In Politics (Z.O.Y.P), a grassroots non-profit youth organization advocating for youth participation and representation in political processes and policy formulation. He is also the Senior Trainer at the Community Human Rights Defenders Academy, a human rights institution which educates human rights defenders from grassroots and remote communities in Zimbabwe. He rose to prominence for using arts (poetry, protest music, and non-fiction books) to challenge government oppression and political corruption in Zimbabwe. He wrote three political books titled Robert Mugabe From Freedom Fighter To The People’s Enemy, Zimbabwe A Revolution Waiting To Happen, and Dismantling Mugabeism. He has also composed a protest musical album Pisarema raNkosilathi (Psalms of Nkosilathi), which is comprised of 14 protest songs which calls upon the government of Zimbabwe to respect human rights, democracy and the rule of law.

2. Roi Vaara (FI), An American Trilogy.
SD Colour, size: 4:3, sound stereo, duration: 6′:56”, New York / Helsinki 2000. The White Man’s adventures in the woods, in the city, at the Tomb of the Unknown Soldier.
Roi Vaara is a pioneer in performance art and a forerunner in video, installation and collective art in Finland and internationally an acclaimed performance artist. His art is site and situation specific experiments made live. For him art is the way to approach life, nature and reality corresponding to actual existence. Vaara has performed since 1979, by now over 500 performances and his works have been presented in over 50 countries. Since 1988 Vaara has been active in an influential performance collective Black Market International whose mode of operation of its durational performances is based on free and open exchange of ideas. In 2001 Vaara organised the biggest performance art festival in the world, the EXIT festival in Helsinki. Anybody willing to perform was invited and 300 artists from 34 countries did so. Vaara studied at the University of Arts and Design in Helsinki during 1972–75 and at Jyväskylä University 1976–77. Vaara was awarded with Ars Fennica Award in 2005 and with Pro Finlandia honorary medal in 2010. He has lectured and held workshops in art colleges, universities and academies in many countries. Vaara was born in Moss, Norway from Finnish parents and lives in Helsinki and Budapest.

3. Sumugan Sivanesan (AU/MY), A Children’s Book on War.
HD colour, size 16:9, sound stereo, duration 1′:46”, Sydney 2010. War is an act of civilization. War and law go hand in hand. They govern each other so tightly that those who wage war often prefer not to call what they do ‘war’ to avoid having to abide by all the rules and conventions that have grown up around conflict.
Sumugan Sivanesan is an anti-disciplinary artist, researcher and writer. Often working collaboratively his interests span migrant histories and minority politics, activist media, artist infrastructures and more-than-human rights. In Berlin he organises with Black Earth, a collective who address interacting issues of race, gender, colonialism and climate justice. Sumugan earned a doctorate from the Transforming Cultures research centre at the University of Technology Sydney (2014). He was a post-doctoral researcher at the Institute for English and American Studies (Cultural Studies), University of Potsdam (2016) supported by the German Academic Exchange Service (DAAD) to research ‘Urban Eco-politics of the Anthropocene’, blogging at: He has received grants from Kone Foundation, Finland (2019), Create New South Wales 360 Visions virtual reality development program (2017), Australia Council for the Arts Literature (2014), Australia Council for the Arts Emerging and Experimental Arts (2013) and Australia Council for the ArtsMusic Board (2008, 2005) among others.

4. Miriro Mwandiambira (ZW), Try to Adore Me, no? Harare.
SD colour, size 16:9, sound stereo, duration 13′:06”, Harare 2017. In Try to Adore Me, no? Mwandiambira brings into the public domain the intimate drama of a young woman drowning in social expectations ad peer group pressure.
Miriro Mwandiambira graduated from the National Gallery of Zimbabwe Visual Art Studio, 2014 in painting, Miriro immediately began experimenting with other media developing sculptural, installation and performance oriented projects. At the core of Mwandiambira’s practice is her commitment to being a voice of women in the contemporary social and cultural context of urban Zimbabwe, a tense and urgent mix of global pop culture, with strong traditional roots and beliefs. At the same time, Mwandiambira, asserts the domain of woman’s work and creativity into the space of
art, in a way that does not entertain a compromise with or deference to the male dominated mediums and fields like painting and sculpture. Sewing, fashion, hair design and elements of self-decoration are legitimized and the divide between public and private domains is disrupted. In the past few years Miriro’s work has attracted the attention of both international curators and collectors, with a strong performance and installation practice, which has secured her the place at the prestigious RAW Academy in Dakar, Senegal in 2018.

5. Carolin Koss (DE/FI), The Fragile.
HD colour, size 16:9, sound stereo, duration 11′:02”, Helsinki 2013.The Fragile lives in a broken world, which poisons and slowly suffocates him. He dives deep into his sub-consciousness, to go on a journey where he grows hope in a secret garden and tries to breath again.
Carolin Koss is a Helsinki based German-Finnish artist and filmmaker. Koss works with various media to create contemplative and aesthetic works. Embodying internal landscapes and tackling the subconsious sphere, stylised imagery or surreal set-ups, the artist invents dream realities which are often linked to real environmental, societal and psychological contexts. She completed her MFA degree at the Finnish Academy of Fine Arts in Helsinki in 2014. Her films and art works have been shown on various international exhibitions and film festivals e.g. in Helsinki, Berlin, Stockholm, London, St.Petersburg, Venice, Addis Ababa, Shanghai and New York City. Koss was recently longlisted for the Aesthetica Art Prize, shortlisted for a video competition by the band Radiohead and nominated for the “Young Achiever’s Award” at the Golden Women Awards in Helsinki. She won the 1st price at the Screen & Sound Fest in Kraków and was granted with the “Hope Award for arising new talents” at the Unprecedented Filmfestival in Tallin.

6. Heather Warren-Crow (US), reCAPTCHA.
HD colour, size 16:9, sound stereo, duration: 4′:04”, Lubbock 2020. Between video art and performance art, reCAPTCHA (2020) uses abstraction in an attempt to narrate an inscrutable bodily trauma caused by a random street attack.
Heather Warren-Crow is a performance artist based in West Texas in the United States. Moving between live and pre-recorded performance, she has shown her work in galleries and in performance spaces, on monitors and on stages, in Argentina, Brazil, Colombia, El Salvador, India, Japan, Mexico, Tanzania, Taiwan, Trinidad and Tobago, and across Europe and the United States. Most recently, Warren-Crow exhibited sound art in Novi Sad, Serbia and video art in Arizona in the US. Her video We Should Have Died in 2020 When We Had the Chance, which appropriates tweets with the hashtags #covid19confession and #quarantineconfession, will be screened at the Barcelona International Short Film and Video Festival in late October.

7. Hannaleena Heiska (FI), Altered States.
HD colour 16:9, sound stereo, duration 3′:46”, Helsinki 2013.
In Altered States Heiska asks what does it feel like to be someone else?
Hannaleena Heiska (b. 1973, Oulu) graduated from the Department of Painting at the Finnish Academy of Fine Arts in 2006. She was one of the artists nominated for the biggest art prize in Finland, the Ars Fennica, in 2011. Heiska has exhibited internationally, for example, at the 4th Ural Industrial Biennial, Yekaterinburg, Russia, 2017; Gothenburg Art Museum, Gothenburg, 2015; Espace Louis Vuitton Gallery, Tokyo 2012; and the CAC – Contemporary Art Centre, Vilnius, Lithuania 2010. Heiska’s works are represented in many significant public collections, such as Gothenburg Museum of Art, Museum of Contemporary Art Kiasma, Helsinki, and EMMA – Espoo Museum of Modern Art. Her videoworks have been shown at numerous film and media-art festivals in Europe. Her film Today We Live won first prize in the Helsinki Short Film Festival in 2013.

8. Mariam Haji Janahi (BH/FI), Object of Objectification.
HD colour, size 16:9, sound stereo, duration 3′:00”, Helsinki 2020.
The western Gaze – elaborated by juxtaposing European fantasies about the exotic and alluring belly dancers belonging to distant, conquered Arab lands that exist in constant warfare.
Mariam Haji Janahi is a fine artist from Bahrain. She represented the Kingdom of Bahrain in the 55th Venice Biennale 2013 for her work ‘Victory’ which is a permanent public display at the National Theater of Bahrain. She is also the winner of Bahrain’s 38th National Fine Art Competition for her “Muse” series. She works with different mediums ranging from Drawing and Painting to Video and Performance. She had graduated from RMIT (Royal Melbourne Institute of Technology) in Melbourne Australia, with a Bachelor of Art (Fine Arts) in 2008 and in 2002 acquired a Diploma in ‘Introduction to Design’ from Dundee College, Scotland.

9. Miriro Mwandiambira (ZW), Sugar Embodiment – Performance in Genoa Lost in Translation. SD colour, sound stereo, duration 6′:50”, Genoa, 2019. In this performance the symbolic object then becomes the subject of the symbolic action of a futile attempt to cleanse it using all the wrong things recalling the myth of Sisyphus performing a task which only appears to have meaning and acquires meaning not through utility but through its endlessness, which is then interpreted as life.

10. Oliver Whitehead (GB/FI), Dreamless.
HD colour, size 16:9, sound stereo, duration 8′:41”, Helsinki, 2013. Eight children paint their faces in preparation for a party at a table laden with cakes, confectionary and some small toys. Their interaction of playing and eating at the table reveals an ambiguous fusion of hedonistic and dystopian behaviour.
Oliver Whitehead is a media artist from England who has lived and worked in Helsinki, Finland since 1971. He worked as director of the Media Department in the Academy of Fine Arts in Helsinki from 1991–97. Whitehead is a versatile and multidisciplinary artist. He moves comfortably within painting, drawing, printmaking, photography, sculpture, film, video, dance improvisation, live-cinema, poetry performance (solo and with musicians) often applying a combination of the techniques. His works are in public collections of Museum of Contemporary Art Kiasma, The Helsinki City Museum, Amos Anderson Art Museum, Photographic Museum, EMMA (Espoo museum of modern art) and many others.



becoming a target italy

La video compilation Becaming a Target, curata da Myymälä2 e realizzata con il supporto di Arts Promotion Center é proiettata alla Rassegna di arte contemporanea LIMINALITÀ- Betwixt and Between

La rassegna si inaugura sabato 17 ottobre alle ore 18.30 presso la Casa della Musica di Cervignano del Friuli con un percorso tra video, pittura, scultura e installazioni curato da Eva Comuzzi e Orietta Masin. In mostra le opere degli artisti: Matteo Attruia, Antonio Bardino, Elisabetta Calligaro, Fabio Cipolla, Gianni Pasotti, Alfredo Pecile, Tommaso Sandri, Maria Angela Capossela, Barbara Prenka, Enej Gala.

Myymälä2 propone per l’evento alla Casa della Musica Becoming a Target, una selezione di video dei seguenti artisti: Roi Vaara, Hannaleena Heiska, Carolin Koss, Oliver Whitehead, Mariam Haji Janahi, Heather Warren-Crow, Miriro Mwandiambira, Nkosilathi Emmanuel Moyo, e Sumugan Sivanesan.